Centurion Insurance 
Overview
The following content explains the process and results of a website redesign due to the rebranding of Centurion Insurance.
Goal
The goal for this project was to create a design for the Centurion Insurance main website that customers can use to get informed on the services Centurion offers. This site was required to have an emphasis on accessible information.
My role was pivotal in improving website conversion rates through user-centric enhancements. By conducting user research, I identified pain points in the customer journey, such as unclear navigation and lengthy forms, which deterred users from completing key actions. Implementing responsive design principles ensured the site functioned seamlessly across devices, catering to a mobile-first audience. Additionally, I incorporated interactive tools like a title insurance premium calculator. These design solutions not only elevated the user experience but also directly increased engagement, reduced drop-offs, and boosted overall conversion rates.
My Role
Content
The double diamond method aids us in… What am i trying to find.
used the double diamond method to approach this project, I will be explaining each step and how It affected the design.
Double Diamond Method
Discover
Client Meetings:
To fully understand the needs of Centurion Insurance and the goals they had for this new website, the team in Active Media Group scheduled a meeting with Centurion Insurance.
This meeting resulted in a greater understanding of the company’s brand image, values, and overall goal for the site.
Competitive Analysis:
To fully understand the needs of Centurion Insurance and the goals they had for this new website, the team in Active Media Group scheduled a meeting with Centurion Insurance.
Problem: The website is not a reliable tool to browse and compare insurance services.
Define
Card Sort: Participants
We maintained the original information as provided by Centurion in the first test.
7 participants were recruited. 3 females and 4 males, ages 38-56.
Key Features:
Title Insurance Request Form
Title Insurance Calculator
Insurance Evaluation Form
CRIM Certification Form
Job Application Form
Carousel Image Header
Insurance Quote Form
Problem: The website is not a reliable tool to browse and compare insurance services.
Develop
User Persona
Deliver
We were assigned to create the designs. For this we used Figma. I was tasked to design the high fidelity prototype of the home page and all pages under Title Insurance and Hoy Health.
This project required more time to conduct a usability test after creating the design of the wireframes and high fidelity prototype.
A second round of card sorting with a higher quantity of participants to insure better usability.
Usability data and performance metrics would be helpful to determined the effectiveness of the design.
